Product Design
UX / UI
Problems are solved with great design.
User Centered Solutions
If your website or app isn't driving sales or increasing awareness of your awesomeness, it doesn't matter how good it looks.
It matters how it works. The holy grail of design is finding the balance between telling your story and giving users what they want, how and when they want it.
Design. Test. Learn. (Repeat.)
You cannot manage what you do not measure. Knowing what success looks like means that the best design decisions are backed up by data.
Hypothesize a solution, define the benefit, and test it. Keep the good ones, abandon the bad ones. It's a simple way to avoid assumptions and build upon what really works.
Featured Projects
CMS Redesign
Google's Portkey CMS required a new flexible process for creation, approval and release of content
See Project
Update Frontend Design
9 different magazine websites using 7 different and outdated frameworks
See Project
CMS Redesign
A CMS needed a complete overhaul aligning with editorial requirements and business goals
See Project
My Philosophy
Good design is good business.
Lean UX / Agile Methodology
Dev, Product and Design teams working together - combining agile methodology with Lean UX principles - is a beautiful thing.
There is always a solution, and that solution can always be improved.
Frame business needs with the user's wants.
Focus on business or usability problems - often they are the two sides of the same coin.
Empathy for the user creates a better product. No user = No business.
More About MeCase Studies
Newsletter Opt-in Rates
How can we encourage readers to sign up for different newsletters?
See Project
Ad Viewability
How do we increase ad viewability on slideshows without irritating the user?
See Project
What else I do
Digital Design
HTML5 + CSS3 + JavaScript +
design + color + responsiveness
= LOVE.
I do personal, publishing, portfolio, community, e‑commerce, and business websites.
WordPress Development
Whether you need a fully bespoke WordPress website, or you just need a few minor changes to your current theme, I can get your website or blog looking and working exactly the way you (and your users) want.
Newsletter Marketing Design
At least 50% of the people reading your emails will be doing so 100% of the time on a mobile device. I'll create fully responsive emails that look great on all devices, across all platforms.