The Marketing team at Bauer Xcel Media needed to increase the number of opt-ins to their various email lists.
- My role: Design, UX, A/B testing, data analysis
- Tools: Photoshop, Illustrator, Coda
- Platforms: Sailthru, Optimizely, Google Analytics
The Editorial team at BXM needed to increase the number page views per session.
- My role: Design, UX, A/B testing, data analysis
- Tools: Photoshop, Illustrator, Coda
- Platforms: Optimizely, Google Analytics
The Monetization team at BXM needed to increase the number of page views per session on galleries to increase ad viewability.
- My role: Design, UX, A/B testing, data analysis
- Tools: Photoshop, Illustrator, Coda
- Platforms: Optimizely, Google Analytics
New editorial and monetization strategies at BXM required new and updated templates.
- My role: Design, UX, A/B testing, data analysis
- Tools: Photoshop, Illustrator, Coda
- Platforms: Optimizely, Google Analytics